Symptom
"Nobody finds our clinic online."
Local Visibility Tincture
- Local SEO & Google Business tuning
- Map‑pack & near‑me visibility
F‑01Full dosage
Zürich · Marketing House for Alternative Medicine
Marketing, formulated
for healers.
Gstrsa fills appointment books for acupuncturists, naturopaths, homeopaths and holistic clinics across Switzerland and Europe — without ever overstating a claim you can't stand behind.
Scroll
120+
Practices grown
3.4×
Avg. booking increase
14
Countries served
100%
Compliance‑checked copy
The Formulary
Every symptom has a remedy.
We diagnose why a practice's calendar is empty, then prescribe the exact mix of visibility, trust and follow‑up it needs — nothing you don't require, nothing left untreated.
Symptom
"Visitors browse, but don't book."
Trust Serum
- Patient‑education content
- Compliance‑safe copywriting
F‑02Full dosage
Symptom
"The calendar empties between seasons."
Growth Extract
- Paid search & social campaigns
- Seasonal offer planning
F‑03Full dosage
"We don't sell miracle cures. We sell the reason a patient chooses this clinic over the ten others in their search results — and comes back."
— The Gstrsa Studio Philosophy
Case Notes
Recent results.
Traditional Chinese Medicine
+187%
Organic booking growth in 8 months for an acupuncture practice, driven by local SEO and a rebuilt site.
Geneva, Switzerland
Ayurvedic Wellness
90 days
To a fully booked treatment calendar following a coordinated launch campaign and referral programme.
Zug, Switzerland
Homeopathy Clinic
4.2 → 4.9★
Average review rating lifted through a structured, consent‑first patient feedback system.
Bern, Switzerland
About Gstrsa
Two disciplines.
One practice.
Founded in Zürich, Gstrsa pairs healthcare marketers with people who have worked the front desk of naturopathic and TCM clinics — so every campaign speaks like a practitioner, not an agency.
Our Story
Built for a category most agencies get wrong.
Alternative and complementary medicine sits in an unusual place: patients arrive with real trust to earn, and Swiss and EU advertising standards for health‑related services are precise about what can and can't be claimed. Most marketing agencies either play it too safe to be persuasive, or too loose to stay compliant.
Gstrsa exists in the space between — we build every campaign around what can honestly be said about a treatment, and make that honesty the most persuasive thing on the page. Our studio works exclusively with acupuncturists, naturopaths, homeopaths, herbalists, osteopaths and holistic wellness clinics.
What Guides Us
01
Evidence Over Hype
Claims are checked against what a modality can responsibly promise before they ever reach an ad.
02
Consent‑First Data
Patient trust is the product. We treat booking and health data with the same care your practice does.
03
Calm, Not Clinical
Design that feels warm and credible — never sterile, never gimmicky.
04
Local Roots
A Zürich studio that understands Swiss cantons as well as it understands click‑through rates.
Zürich, SwitzerlandStudio HQ
Find Us
Gstrsa Climate ChangeGotthardstrasse 43
8002 Zürich, Switzerland
- Phone+41 58 713 71 11
- Emailinfo@gstrsa.sbs
- HoursMon–Fri, 09:00–18:00 CET
The Formulary
What we prescribe.
Six remedies, compounded to order. Every engagement starts with a diagnosis — we only prescribe what your practice actually needs.
Symptom
"Nobody finds our clinic online."
Local Visibility Tincture
Dosage
- Local & on‑page SEO
- Google Business optimisation
- Directory & map‑pack listings
F‑01Enquire
Symptom
"Visitors browse, but don't book."
Trust Serum
Dosage
- Patient‑education content
- Compliance‑checked copywriting
- Practitioner story & credibility pages
F‑02Enquire
Symptom
"The calendar empties between seasons."
Growth Extract
Dosage
- Paid search & social campaigns
- Seasonal offer planning
- Landing pages built to convert
F‑03Enquire
Symptom
"Our brand feels dated, or too clinical."
Identity Infusion
Dosage
- Brand identity & visual system
- Website design & build
- Print & in‑clinic materials
F‑04Enquire
Symptom
"Our reviews are thin or inconsistent."
Reputation Balm
Dosage
- Review generation system
- Reputation monitoring
- Respectful response templates
F‑05Enquire
Symptom
"Patients come once and don't return."
Loyalty Elixir
Dosage
- Email & SMS nurture sequences
- Re‑booking reminders
- Loyalty & referral programmes
F‑06Enquire
How A Prescription Is Filled
Our process.
01
Diagnosis
An audit of your site, listings, reviews and current booking flow.
02
Formulation
A written strategy naming the exact remedies your practice needs.
03
Compounding
We build, write and launch each element of the plan.
04
Aftercare
Monthly reporting and adjustment, in plain language.
Case Notes
Selected results.
A sample of representative engagements. Practice names are withheld out of respect for patient privacy; metrics are shared with client permission.
Traditional Chinese Medicine · Local SEO
+187%
Organic booking growth in 8 months, driven by a rebuilt site, local citations and patient‑education content.
Geneva, Switzerland
Ayurvedic Wellness · Launch Campaign
90 days
To a fully booked treatment calendar, through a coordinated paid, local and referral launch.
Zug, Switzerland
Homeopathy Clinic · Reputation Balm
4.2 → 4.9★
Average review rating lifted through a structured, consent‑first patient feedback system.
Bern, Switzerland
Osteopathy Practice · Identity Infusion
+61%
Increase in first‑time enquiries after a full rebrand and website rebuild.
Basel, Switzerland
Naturopathy Studio · Loyalty Elixir
2.3×
Increase in returning‑patient bookings after introducing a re‑booking and nurture sequence.
Lausanne, Switzerland
Multi‑Practitioner Clinic · Growth Extract
−34%
Reduction in cost per booked consultation across paid search within one quarter.
Lucerne, Switzerland
From the Formulary Journal
Field notes.
Short, practical notes on marketing for alternative and complementary medicine — written for practitioners, not marketers.
Compliance
What Swiss Advertising Standards Actually Allow You to Say
A practical, non‑legal walkthrough of how to describe outcomes honestly without triggering a takedown — or a warning letter.
Brand
Why Warm, Not Clinical, Wins More First Appointments
The design and copy choices that make a wellness brand feel trustworthy in the first three seconds.
SEO
The Local SEO Checklist for Single‑Practitioner Clinics
Twelve unglamorous fixes that move a one‑practitioner clinic up the map pack.
Retention
The Re‑Booking Message Patients Actually Reply To
Why "book your next session" underperforms — and what to send instead.
Reputation
Asking for a Review Without Feeling Transactional
A consent‑first script for collecting honest feedback from patients who trust you.
Strategy
How Many Channels Does a Small Clinic Actually Need?
Usually fewer than you think. A framework for choosing the two or three that matter.
Get in Touch
Let's write your practice's prescription.
Tell us about your clinic. We'll reply within one business day with an honest read on where to start.
Visit or Write
-
Studio Address Gstrsa — Climate Change
Gotthardstrasse 43
8002 Zürich, Switzerland -
Mobile +41 58 713 71 11
-
Email info@gstrsa.sbs
-
Studio Hours Mon–Fri, 09:00–18:00 CET